Market Performance for luxury housing

• Post covid, shift in lifestyle, is primary driver as people spent more time at home could highlight  their need for spaces, luxury, air, etc. After Banglore and pune , Delhi NCR has performed well in terms of luxury landscape both in terms of end use and investment. Pls compare Gurgaon, jaypee GN, landed properties etc, less dense property, lesser human interaction. The high traction in the luxury housing market has put the segment on an uphill climb and this is well-reflected in industry reports. Going by the numbers of Anarock, this segment accounted for 12% of overall sales in Q1 2022, up from 7% in Q1 2019.
• The increasing demand for properties in India rivals that of gold. Real estate and gold are the most traditional forms of wealth investment. However, properties present the advantage of being an asset that rises in value at every instance — and it is also a ‘performing asset’, meaning that it serves a practical purpose even as it gains in value. Given the fact that luxury homes are always in demand even in the secondary market, high net worth individuals (HNIs) see them as the perfect investment opportunity that guarantees multiplied returns in the future.
• Gurgaon : DLF is doing good we have DLF Camellias trading at 50000 psf , Crest from DLF at 32000 psf , M3m Golf estate Latitude at 22000 , nirvana country plots at 2.5 lacs psy, , dlf 1 at 3, 2 at 2.75 and ,3 at 2 lac psy , sushant lok at 2.5 lac psy, (both floors and land) all performing well in terms of land development. 
• Noida :Godrej woods Plumeria in Noida at 15000, ATS knightsbridge 18000 psf , Gulshan dynasty  sector 143 at 16000,  hence 4 br matters . 
• Delhi : Manish Uppal and Salcon’s deliveries in Delhi, Jorbagh, Def Col , Vasant vihar westend shantiniketan area doing well, alameda,. 

Luxury Residences Purchase criteria

• Consumer understanding – how do they purchase / make decisions, what do they want or need, their perceptions, etc.
• Status aspiration. Comfort, safety. Technology, better neighbourhood, investment return
• I have arrived concept, first thing when a luxury product is purchased is social strata, It is driven by the rising standard of living and increasing disposable income among entrepreneurs, corporate executives, and software professionals, and the scions of traditionally wealthy families. They want more than just four walls and a parking slot.

• thereafter comes neoclassical architectures, elegant interiors, contemporary designs, hi-tech amenities and green landscapes.

POV of wellness in Luxury Real Estate 

• To me wellness in real estate is more like nature,quality of  air, water, comfort, technology, open flow designs, sculpture, energy conservation, less carbon footprint etc, good gym, waterbodies, enlightened spaces type
• Zen like space create relaxation,positive mood, natural daylight, open flow like 222 rajpur, antara, camellias, magnolias, india habitat centre, enlightened spaces sanctuaries types.
• Clean air owing to Punjab burning stubble , air purification a must, stp, water filtration Noida has hard water, 
• PoV on luxury real estate
• Beach, equestrian, countryhome, ranch,golf, lakefront, METROPOLITAN, MEL comes under metropolitan luxury landscape. 
• There’s a huge gap between demand and supply post covid. Buying a luxury home is a matter of prestige, and why not? After all, most luxury home owners have bought their pride and joy with hard-earned money.
• They want to live in homes that announce their arrival, and offer a higher lifestyle rather than just a postal address.
• Brand, location,product (floor to ceiling height), density,lading, aftersales customer service, as a product, grand reception lobby, concierge, f&b options, retail, multipurpose client engagement, 
•  Live work play concept, access to hospitals, schools,workplace, market,
• The increasing demand for properties in India rivals that of gold. Real estate and gold are the most traditional forms of wealth investment. However, properties present the advantage of being an asset that rises in value at every instance — and it is also a ‘performing asset’, meaning that it serves a practical purpose even as it gains in value. Given the fact that luxury homes are always in demand even in the secondary market, high net worth individuals (HNIs) see them as the perfect investment opportunity that guarantees multiplied returns in the future.

Discovery and decision-making process

• Unlike office, residential is a family decision process, 
•  rising aspirations of the affluent Indian buyers.
• Find the Right Locality:Selecting a posh locality is one of the most important parameters when it comes to investing in luxury homes. A property close to a vibrant suburb, to multiple conveniences and offering a peaceful environment can essentially be tagged as ‘luxury’. An exclusive view of the city can always be admired. A prime locality will get early access to infra upgrades and witness significant development that is the key to future price appreciation in the area.
• Go with a Reputed Developer:An established developer with a good track record will never compromise with quality and ensure timely delivery of the promises made. The projects from an established developer will always feature the best architecture and latest amenities that offer a world-class living experience. Being an established name in the real estate market, the developer will have financial stability that ensures the quality of construction while reducing the chances of fraud to near zero, and hence, it is important to go with a project that is being developed by a reputed developer.
• Look for Exclusiveness:Exclusiveness is a key element when it comes to finding a luxury property. A project with the most basic amenities doesn’t mean ‘luxury’. The exclusiveness of a property might depend on the number of families residing in the society. A lower number ensures a low sharing ratio and better availability of the amenities. It can additionally depend on exclusive views or super-rich amenities such as Italian marble flooring, a rooftop swimming pool, Jacuzzi and hot tub, open and landscaped spaces etc. It should also feature large living spaces and offer a truly luxurious living experience, the very basic ingredient of a luxury home.

Purchase experience of a Luxury brand

• Luxury brands serve a demographic that expects the best, so they have perfected customer service in their business models.
• Any business can implement luxury service tactics, such as personalizing communications, regularly collecting customer feedback, tracking key metrics and incorporating executive attention.
• If you can’t handle customer service in-house, there are ways to outsource it while still providing luxury-level customer service.